By now, it’s clear that being environment friendly is not enough. Delivering the message properly is also a major requirement.

It should therefore not be much of a surprise for anyone that Eurobest’s winning print campaign for the year of 2007 went to Contrapunto - a Spanish advertising agency from Madrid for their innovative Smart ForTwo campaign.

Smart ForTwo is a micro compact car by DaimlerChrysler designed primarily for urban use in European cities.

With 0.6L, 0.7L (petrol) and 0.8L (diesel) engines their are quite a few car models with lower carbon footprint but perhaps none with more creative advertising agents.

Forest

Field

Stones

• Category: Cars
• Title: FOREST
• Advertiser/Client: DAIMLERCHRYSLER MERCEDES-BENZ
• Product/Service: SMART FORTWO
• Entrant Company, City: CONTRAPUNTO, Madrid
• Country: SPAIN
• Advertising Agency, City : CONTRAPUNTO, Madrid
• Country: SPAIN
• Executive Creative Director: Antonio Montero
• Creative Director: José Mª Cornejo / Fernando Galindo
• Copywriter: Fernando Galindo
• Art Director: José Mª Cornejo
• Account Supervisor: Eva Mª Alvarez
• Advertiser’s Supervisor: Oscar Rubira/Marisol Vadillo/Jaime Olalquiaga