Ford is reporting that its Lincoln luxury brand will overtake Mercury in sales sometime in 2008. Now, if you replaced ‘Mercury’ in that last sentence with a word like ‘Cadillac’ or ‘Lexus’, then we might have some news to talk about.

Instead, this appears to be further evidence that A) Lincoln’s sales are improving, but too slow to overtake any of its competitors, and B) Mercury is destined to remain nothing more than a well-defined trim level for Ford.

Don’t get us wrong. We’re not saying Mercurys are bad vehicles, we’re just saying they’re Fords. Read more »